RAMLI SAAD – GLOBAL BUSINESS TODAY 11ED

ISBN: 9781260565812
Pub Date: 2019
Edition: 11
Format: SOFTCOVER

RM75.00

Part 1 Introduction and Overview
Chapter 1 Globalization 2
Part 2 National Differences
Chapter 2 National Differences in Political, Economic, and Legal Systems 36
Chapter 3 National Differences in Economic Development 58
Chapter 4 Differences in Culture 86
Chapter 5 Ethics, Corporate Social Responsibility, and Sustainability 122
Part 3 The Global Trade and Investment Environment
Chapter 6 International Trade Theory 152
Chapter 7 Government Policy and International Trade 186
Chapter 8 Foreign Direct Investment 214
Chapter 9 Regional Economic Integration 240
Part 4 The Global Monetary System
Chapter 10 The Foreign Exchange Market 270
Chapter 11 The International Monetary System 296
Part 5 The Strategy and Structure of International Business
Chapter 12 The Strategy of International Business 322
Chapter 13 Entering Foreign Markets 356
Part 6 International Business Functions
Chapter 14 Exporting, Importing, and Countertrade 380
Chapter 15 Global Production and Supply Chain Management 404
Chapter 16 Global Marketing and R&D 434
Chapter 17 Global Human Resource Management 470

Weight 1 kg

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