Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today’s most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.
Social Marketing: Behavior Change for Social Good, 6th Edition
ALL PRODUCTS, BUSINESS & ECONOMICSSocial Marketing – International Student Edition : Behavior Change for Social Good
Paperback English
By (author) Nancy R. Lee , By (author) Philip Kotler
9781544371863
Weight | 1.3 kg |
---|---|
Delivery | Usually we dispatches within 3 working days |
Related products
Book Genres
- ABA
- ALL PRODUCTS
- BUSINESS & ECONOMICS
- DICTIONARIES
- E-Book (Digital Book)
- ENGINEERING, MATHEMATICS, SCIENCES & STATISTICS
- FINANCE, ACCOUNTING & INVESTMENT
- GENERAL
- HOSPITALITY & TOURISM
- INFORMATION TECHNOLOGY & COMPUTER
- LAW & STATUTES
- SOCIAL SCIENCES, EDUCATION, LANGUAGES & HUMANITIES
- Universities & Colleges
- IIC
- UiTM
- UTM - UNIVERSITI TEKNOLOGI MALAYSIA
Search The Library
Bestsellers
-
ELC080 Intensive English
-
ELC081 English for Foundation Studies 2, 4th Edition (2022 Edition)
-
TGC451 Introductory German 2
-
TGC401 Introductory German 1
-
TGC501 Introductory German 3