Corporate Communication, 7th Edition

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9789814636193

CORPORATE COMMUNICATION 7ED

ARGENTI

 

  • Table of Contents
  • Chapter 1: The Changing Environment for Business
  • Case:  Google in China
  • Chapter 2: Communicating Strategically
  • Case:   Carsen Container
  • Chapter 3: An Overview of the Corporate Communication Function
  • Case:   Sweet Leaf Tea
  • Chapter 4: Identity, Image, Reputation, and Corporate Advertising
  • Case:  Jet Blue’ Airways:  Regaining Altitude
  • Chapter 5: Corporate Responsibility
  • Case:  Starbuck’s Coffee Company
  • Chapter 6: Media Relations
  • Case:  Adolph Coors Company
  • Chapter 7: Internal Communications
  • Case:  Westwood Publishing
  • Chapter 8: Investor Relations
  • Case:  Steelcase, Inc.
  • Chapter 9: Government Relations
  • Case:  Disney’s America Theme Park:  The Third Battle of Bull Run
  • Chapter 10: Crisis Communication
  • Case:  Coca-Cola India
Weight 1.5 kg
Dimensions 32 × 26 × 3 cm
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