Strategic Management: A Competitive Advantage Approach, Concepts And Cases, 16th Edition

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DESCRIPTION

  • TITLE : STRATEGIC MANAGEMENT: A COMPETETIVE ADVANTAGE APPROACH, CONCEPTS & CASES 16ED
  • ISBN : 9781292148496
  • AUTHOR : FRED R.DAVID & FOREST R.DAVID
  • PUBLISHER : PEARSON
  • CONDITION: NEW

RM95.00

19 in stock

Table of Contents

1. Strategic Management Essentials

THE COHESION CASE: Nestlé S.A, 2016

2. Outside-USA Strategic Planning

3. Ethics, Social Responsibility, and Sustainability

4. Types of Strategies

5. Vision and Mission Analysis

6. The Internal Audit

7. The External Audit

8. Strategy Generation and Selection

9. Strategy Implementation

10. Strategy Execution

11. Strategy Monitoring

Weight 1.6 kg
Dimensions 27 × 21 × 2 cm
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